OREUM is inspired by the oreum, small extinct volcanic hills of Jeju Island. Unlike mountains that boast their height as if competing, the oreum gently reveals itself with quiet humility, evoking a unique charm. Such beauty found in nature fills everyone with awe and wonder. When we borrow such noble beauty and express it, we gain new inspiration. When we invert the natural form, we can discover another layer of abstract beauty. Jeju Island’s oreum transcends its locality to become a shared beauty that everyone feels together. At the same time, this reminds us that the environmental challenges we face are not confined to a specific region but are everyone’s responsibility.